Seo (Page 2)

Top SEO Trends In 2018

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Online presence is a significant component to any company’s strategy, however the digital landscape is in a continual state of change so it’s obligatory to keep up with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates each year, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their returns.

User behaviour is adjusting rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. Actually, using obsolete SEO methods can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now preferring to utilise voice searches instead of customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same pace, virtually half of all online searches will be conducted via speech by the year 2020!

What this means for websites is that they should start combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a critical tool for SEO, and this will continue to be an essential element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a reliable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very worthwhile in the future.

Mobile Optimisation

Since 2015, online searches with mobile devices has exceeded that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!

Accelerated Mobile Pages

Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, however plugins will be needed for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though traditional SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may substantially alter the practice of SEO. It’s clear that SEO is already shifting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Bathurst on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsbathurst.com.au

 

Why You Should Have A WordPress Site

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

So, you’ve got a terrific business idea and you’ve made up your mind that you’re going to construct and publish your own website. Well, as you most probably know, there are many variables to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when designing a new website is the platform you choose. There’s a variety of website platforms available with an array of unique features, targeting the entire spectrum of developers from novices to experts. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can certainly be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

WordPress is remarkably user-friendly so you don’t need to be an expert HTML coder to produce a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to stress over not making use of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site considerably attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to build any sort of website you like. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the online community. Now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or concerns about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

As a result of the increasing use of smart phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your customers are using, WordPress websites will systematically adapt the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

Nowadays, website security is of utmost importance so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are constantly looking for ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Don’t forget, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only install credible plugins from trusted providers.

As you can see, WordPress has a range of superb features that simply make it the best website platform on the market. Even though there are numerous other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to develop a practical and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Bathurst on 1300 595 013 or visit their website: https://internetmarketingexpertsbathurst.com.au

Top Tips For The best Email Sequences

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

 

Having worked as a sales rep for a couple of tech start-ups, I can’t even begin to describe the value of sending email sequences that sell. Automated emails are wonderful because they substantially reduce the workload for a sales rep, however these days, everybody can relate to discovering a range of email sequences lurking in their inbox on a daily basis that just irritate us because we have to click two buttons to get rid of them!

Not enough business owners invest the time and effort in building compelling email sequences that essentially sell their product. Producing compelling email sequences is both a science and an art, and if done correctly, can lead to remarkable results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s four tips on how to generate a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will encounter so if it’s not appealing enough, they just won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are several stats which showcases their importance:

One-third of email recipients will open an email based completely on the subject line

Approximately 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.

The trick to successful subject lines is solving your prospects problems in as few words as possible. For instance, good subject lines include, “Common questions about university”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s pivotal that you provide a value proposition in the context of their problem right away. Forget starting the email with your name and job title; you need to give your recipients a good reason to continue reading the email. Thus, begin your email with some relevant information they can associate with, like company news or their reaction to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to talk to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be helpful for [company name]?

It’s crucial that you get to the point promptly and keep the content focused on the requirements of your prospect.

Tip 3 – Ditch the bland ‘Welcome Email’

If a prospect has shown interest in your products or services, why waste both of your time with a welcome email that has no benefit or offerings? It’s fundamentally dead-wood and if you’re going to send a welcome email, make sure you utilise a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even an amazing first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to ensure that your follow-up emails also incorporates your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly suggest using this application to assist you with your email sequences.

The value of generating effective and actionable email sequences can have a significant affect on your conversion rates and sales. There are many factors that you have to consider when producing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing experts that can help you. Talk to the team at Internet Marketing Experts Bathurst today on 1300 595 013 or visit their website: https://internetmarketingexpertsbathurst.com.au

How To Recover From A Social Media Fail

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

There’s no question that social media is a significant ingredient of online marketing strategies for many businesses. With more than 1 billion active users on Facebook alone offers enormous opportunities for business in a range of different ways. Certainly, advertising is the largest opportunity for companies, but there’s also a brilliant opportunity for businesses to connect with their customers on a personal level through various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media blunders when businesses reply to customer’s feedback online.

The issue here is that anything that you post on the internet, stays on the internet, so it’s crucial that adequate time is spent in presenting accurate and suitable responses to customers through social media. At the same time though, there’s typically going to be some newsworthy controversy. If social media blunders aren’t controlled suitably, they can significantly damage a brand’s image and can even put a business into crisis mode within a couple of minutes. So here’s a quick guide of how your business can recover from social media blunders with little damage to your brand and credibility.

 

Have a sense of humour

When harmless social media fails transpire, making a joke of the issue by using some quick wit is one of the best remedies. In most cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to convert a basic blunder into increased exposure and a broader target audience, all from a basic mistake!

 

Act immediately

No matter what the type of social media blunder, the quicker you respond, the better your end result will be. In today’s online world, controversial news spreads like wildfire, so it’s paramount that you accept your mistake, sincerely apologise then accurately describe the next steps you will be taking to correct the situation. Merely ignoring the mistake can have disastrous repercussions and the longer it takes you to respond, the more momentum your social media blunder will be gaining and the more difficult it will be to resolve.

 

Be honest

It’s crucial that you are honest about your social media fail and the steps you’re taking to deal with the predicament. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further annoying your customers. On the other hand, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only magnify which can possibly turn your blunder into a disaster.

 

Keep moving forward

Social media fails, even crises, doesn’t define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put procedures in place to reduce the likelihood of such blunders arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may find ways to improve your product’s or brand’s image as a result of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another businesses social media fail to speak about tomorrow!

Social media is a powerful force in today’s society and companies are capitalising on the numerous opportunities it presents. Having the ability to communicate with your customers on a personal level is tremendous, and you have to be prepared for social media blunders because they will occur at some point or another. This article discusses some key ways to recover from social media blunders, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, contact digital marketing professionals who will be able to assist you quickly and efficiently. Contact the team at Internet Marketing Experts Bathurst on 1300 595 013 or visit their website: https://internetmarketingexpertsbathurst.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

SEO is regarded by many to be a magical creature with incredible powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be considerably complicated and time-consuming. However, it is a pivotal ingredient of any online marketing plan and will virtually make or break a firm in some markets. Many industry experts consider SEO to be among the most useful forms of advertising, so frequently improving your SEO should be a priority if you intend to increase your website visits and income.

It’s very difficult to keep up to date with SEO best practices and standards since they change regularly, so it’s often recommended that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.

 

Content is King

When it concerns SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content regularly is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always effective for SEO because new content is consistently being added and search engines love spotting new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

Your website architecture is effectively the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re looking for. It’s paramount that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in measuring the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and meta titles are crucial in optimising your web pages for SEO.

Meta descriptions are essentially concise descriptions of the content of the web page. Though meta descriptions don’t exclusively alter ranking algorithms, they are still essential as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to fret about it!

Conversely, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing experts will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Bathurst on 1300 595 013 or visit their website: https://internetmarketingexpertsbathurst.com.au