Seo (Page 11)

The Battle of the Brands

Your Website SEO Strategy in Bathurst is still very much about keywords, but there certainly is one concern that some providers face when they try to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will also help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year stressing about one specific keyword that, regardless of what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Bathurst, it would be excellent if for anyone that searches for ‘Yamaha’ in Bathurst your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will normally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is really worthwhile. Just remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au

Digital AdvertisingBathurst – Your Essential starting resource for your SEO and Marketing Ad campaign.

Digital Advertising in Bathurst is so essential in spite of whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Over the previous ten years I have invested a ludicrous amount of resources and time working out the best way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been forced into learning this material for myself. So observe, and listen to a few of the lessons I have found out so you can get the best start possible, especially if you are a local business owner in Bathurst, or if you are just starting with Digital Advertising.

1.) The biggest aspect that I would like to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing craze, but rather I wish to try and make you mindful that you can’t succeed without dedication.

  •  When you have your first advertising campaign. Don’t spend $2 and whine that it didn’t get the job done. You need to make a commitment.
  •  You additionally can’t just manage your campaign for a day. It takes at least a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are creating content, don’t just copy everybody else, your Digital Advertising will definitely be far better if you be distinct and look to what is missing from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to developing a calendar to keep an eye on your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. Some of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being profitable, and what still needs improvement.

4.) Some tools that I would recommend that you explore include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something different.

  •  If you want to create graphics, www.canva.com is wonderful, simple and easy to use for all your graphics needs, it is click and drop with lots of pre-sets.
  •  When making infographics, check out https://infogr.am/ it is a easy way to make a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.
  •  And also one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin that will really help you with scheduling and planning because it lets your remember of customers and contacts that you have to follow up with. It gives you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Digital Advertising, it may be rather challenging to see how your business is going compared to your competition in Bathurst or perhaps even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Bathurst company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Bathurst I have seen a number of the best, and worst tries at Digital Advertising therefore we don’t waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au.

Is your online security a problem?

SEO in Bathurst is something where many business wind up worrying about keywords and social media, but take shortcuts that make themselves vulnerable and open. And so I intend to share with you a few tips and tricks I have already picked up to help you as a company in Bathurst in order to make sure you are not jeopardizing your security. The majority of these tips are centred on WordPress since it is the most commonly used platform, and there are many really quick ways that help make it more secure.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

There is an amazingly large number of people that come to us because their WordPress site has been hacked. It can differ from some terrible things such as having data and information stolen, to even having some malicious sites set up ads that you don’t want.

So my first piece of advice refers to passwords. Way too many people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, like a date, but spell it out. For example, if your Bathurst business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still easy to remember, but far harder to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make certain you look at security plug-ins. These are really very important and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had customers that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to avoid free themes and invest in something with much better security. Most business that have security issues have just gone with a pretty, free theme that is straightforward but has far too many areas that can be manipulated. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a proper one which is known for security. I would suggest exploring www.envato.com they have some brilliant themes, and even have some premium themes totally free as part of their monthly specials.

That’s all I have to say, just 3 quick, practical pieces of advice that you can execute this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and buy a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au.

SEO Advertising Bathurst — What will 2016 hold for local small business?

SEO Advertising in Bathurst is a challenging thing, and as we enter into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, impossible. You can certainly never know what is around the bend, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I want to try and point out to you just some of the major news that have been coming out in 2015 throughout the Bathurst SEO industry and the globe. From this hopefully together we can try and determine where to focus our efforts, this will be specifically beneficial if you are a local Bathurst business.

Think Local

This is the major emerging trend and it is going to keep improving in significance. This means that if you are anBathurst business and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging pattern that local Bathurst searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so look out for them to help with your local search efforts.

Internet Marketing Experts Bathurst the most competitive SEO Company. We are Online Marketing and Google Adwords Campaign Specialists. Call now on 1300 595 013

Local-boosting tech patterns.

There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Bathurst.

Mobile wallets

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Society is getting more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Bathurst business. 1– you need to be focusing on growing trends, and make sure you have the ability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start capitalizing on the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.

Beacons

Beacons are a little something that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting specials to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who link or sign up to the Beacon. This means that people at your Bathurst store, or even wandering past the area will be given more enticement to actually enter the store and make a purchase. It’s an ingenious promotion tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even better use of Apps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same could be done for your local business in Bathurst. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to integrate a similar idea into you own strategy.

My concluding pieces of parting suggestions– and these are things that you can do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Bathurst level, and also boost your authority and perhaps even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Bathurst businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Bathurst on 1300 595 013 or visit, www.internetmarketingexpertsBathurst.com.au