Online presence is a significant component to any company’s strategy, however the digital landscape is in a continual state of change so it’s obligatory to keep up with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates each year, with most of them merely adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online environment, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and essentially their returns.
User behaviour is adjusting rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to grow online, they too must remain on top of the changing trends in SEO. Actually, using obsolete SEO methods can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.
Lots of users are now preferring to utilise voice searches instead of customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same pace, virtually half of all online searches will be conducted via speech by the year 2020!
What this means for websites is that they should start combining more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a critical tool for SEO, and this will continue to be an essential element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the simplest way for Google to determine if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a reliable strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very worthwhile in the future.
Since 2015, online searches with mobile devices has exceeded that from desktops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is most certainly the time to start!
Accelerated Mobile Pages
Website loading speeds play an intrinsic role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. As a matter of fact, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Even though traditional SEO techniques such as link building will still be effective in 2018, there are other manifesting trends that Google is prioritising in the future which may substantially alter the practice of SEO. It’s clear that SEO is already shifting to stay up to date with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Bathurst on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsbathurst.com.au