A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s essential that businesses Google’s best practices to ensure they stay competitive in their relevant online markets. With Google being the most dominant and influential company online, it’s key for them to keep abreast of all the threats and opportunities that the internet produces. As a result, Google releases a variety of updates yearly: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.
What is essential though, is that all online businesses that use Google-related services (practically every online provider), understand extensive changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continuous state of change, so online companies have to be versatile and adjust to new Google updates as quickly as possible to make sure that they aren’t negatively influenced by these new releases.
The largest Google update that has recently impacted online firms pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by virtually half of all online users, so it’s highly important that online enterprises incorporate the appropriate changes as quickly as possible if they aspire to avoid any harmful outcomes.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page stores passwords and bank card information (which is housed in a plain text file), they are susceptible to phishing sites that can potentially steal this information from consumers that falsely believe they are supplying their personal information to a genuine company. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will clearly have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and chose PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become hesitant of falling victim to malevolent attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online providers that wish to secure their previously non-secured (HTTP) web pages, they must encrypt the information being exchanged between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve opted for SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update indicates that HTTPS and SSL encryption will become the norm across all web pages online. Eventually, each online firm will have to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet since it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites use SSL certificates to prove their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become required, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Bathurst by calling 1300 595 013, or visit their website for more information: https://internetmarketingexpertsbathurst.com.au